The team behind Pet People is photographer Hilda Grahnat and art director / graphic designer Linnea Paulsson. We are based in Sweden but aim to explore life with pets in cities around the world in coming issues. All texts are in English. The magazine is self-made, self-published and distributed by the two of us. We believe print isn't dead and independent publishing is a way for us to do what we love and reach people who like what we like. Such as pets and their people.

The print production is carbon neutral and the paper is produced from 100% post-consumer recycled fibres.


Pet People Magazine celebrates the love stories of pets and their people, in one city at a time. We explore what life with pets is really like and how they can make us humans feel and change our behavior through just being themselves. We often say pets depend on us, but isn't it really the other way around? 

The magazine is filled with photos and short stories based on interviews with pet people who live in the issue's city in focus. We meet them in their homes or out and about and document the daily life of living with pets. We discover relationships deeper than you'd think. 

Linnea Paulsson loves furry animals in sizes ranging from cats to horses. She is a composer of objects, whether it be print or product designing or arranging flower pots in her window.

Hilda Grahnat is a crazy cat lady without a cat. She enjoys photographing creatives and their work, homes and interiors, people and their stories, faraway places and near. And pets.